Marriage amongst emblems and brand The time period "brand name" is quite generally applied interchangeably with "brand", although it is much more properly utilized to precisely denote published or spoken linguistic features of any merchandise. In this context, a "brand name" constitutes a sort of trademark, If your brand name exclusively identifies

On the list of facets to your brand's identity is self-image: How a person brand-consumer portrays their excellent self – how they would like to look and behave; what they aspire to – brands can goal their messaging appropriately and make the brand's aspirations replicate theirs. In keeping with Kapferer (2004), you will find six sides to the b